Tianyi Media Logo Animation (Stereo)




Tianyi Picture Logo animation is a stereo film project produced in April, 2018, by After effects and photoshop.

In acient China, people hid stories in a fish and made it into a fish letter to  keep the secret message. 
The kid protects the glowing moon with a fish inside, running through the dark forest full of beasts. It presents the idea that people must protect their preciousness wherever they are. And for Tianyi Media, their preciousness is each of the good stories.





2 D   v e r s i o n   a n i m a t i o n







S t e r e o   v e r s i o n   a n i m a t i o n






P r o j e c t   D e t a i l s



In the beginning, client requested a visual representation that could be favored by young people, meanwhile presenting some traditional Chinese aesthetics. 

To achieve that, after series of discussion, we chose the direction of combining illustration with Chinese shadow puppet art. The project was built in 2D environment, which was proper for the motion of puppet animation. But it also meant that we had to handle the texture problem and stereo effects in 2D scene.






In the end, we managed to creat a translucent shadow puppet texture in photoshop after some tests.






And in order to present a better stereo effect, we tried to build different layers  in After effects, to simulate how the depth of field changes when the camera focuses on and off.




S t o r y b o a r d
P r e v i s



C h a r a c t e r   d e s i g n   a n d   G i f​​​​​​​


小盆友和月亮
Kid and Moon





龙鸟
Dragon Bird​​​​​​​









神鹿
Fairy Deer











兔子
Rabbit​​​​​​​









巨兽
Giant Monster










S c e n e   d e s i g n


C R E D I T S

Client:
TIANYI MEDIA

Creative and production:
PIXOMONDO BEIJING

Director:
LinZhe/林哲

Art Director:
Lin Zhe/林哲  Jingo Li/李静

Producer:
Nancy Jing/金胜男

Coordinator:
Abby Wang/王柳菁

look development:
Lin Zhe/林哲  Jingo Li/李静 Yao Xing/要兴

MOTION GRAPHIC:
Zhao Yuanyuan/赵源源  Wenwen Li/李文雯  Yufei Wang/汪愈飞

Compositing:
Wenwen Li/李文雯

Music:
Jiazheng Li/李嘉徵
​​​​​​​
T H A N K S !




Tianyi Media Logo Animation (Stereo)
1,486
6,981
78
Published:

Tianyi Media Logo Animation (Stereo)

Logo animation for Tianyi media
1,486
6,981
78
Published:

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