Global Music Institute started off as a humble space that brought a modern approach to music education in India. When they launched their official campus in Greater Noida, they wanted a fresh and modern identity. For the logo, I wanted to visualise the basic vibration of sound. The approach was clean and modern yet true to its classical roots. The radiation also symbolises the spreading knowledge as the institute is rooted in its guru-shishya parampara (teacher-student tradition). The brand language was built with the same values in mind. 

Done in collaboration with the multi talented, Drishty Vaswani.

The gradient colour palette was in sync with the idea of spreading knowledge. The palette could be expanded if more streams of study had to be added at a later stage. The brand identity was extended onto its collaterals like the college prospectus and pocket-sized brochures that could be handed out at college fairs and workshops. The merchandise also followed suit.