A brand identity design for CHIEF, a private network for connecting and supporting women leaders. With this identity system, I wanted to emphasize this group of strong female leaders by elevating their C-suite positions. An exclusive community of powerful women required a warm yet purposeful visual language. This was a classroom project that aimed at rebranding an existing entity.
Colours inspired from the interiors of the space.
Inspiration for the typography was derived from signs and posters from Women’s Suffrage Movement. Taking instances in history when women have come together for a greater purpose, reinforcing the idea behind their tagline: Women have always been powerful.
I looked into historical women clubs and federations and their portraiture style. The photography has a warm yet purposeful quality to it which resonates with Chief.