A brand identity design for CHIEF, a private network for connecting and supporting women leaders. With this identity system, I wanted to emphasize this group of strong female leaders by elevating their C-suite positions. An exclusive community of powerful women required a warm yet purposeful visual language. This was a classroom project that aimed at rebranding an existing entity.

PROJECT MENTORS      
Abbott Miller, Andrew Walters

MARYLAND INSTITUTE COLLEGE OF ART
2019
Colours inspired from the interiors of the space.
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Typography
Inspiration for the typography was derived from signs and posters from Women’s Suffrage Movement. Taking instances in history when women have come together for a greater purpose, reinforcing the idea behind their tagline: Women have always been powerful.
Imagery
I looked into historical women clubs and federations and their portraiture style. The photography has a warm yet purposeful quality to it which resonates with Chief.

IMAGES FROM THE LEFT:
1. City Federation of Colored Women’s Clubs of Jacksonville, State Meeting,Florida,19152. Women's League of Newport, Rhode Island,19003. Federation Of Women's Clubs, D.C. Leaders of Delegation to White House,1914
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CHIEF
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CHIEF

A hypothetical brand identity design for CHIEF, a private network for connecting and supporting women leaders. With this identity system, I wante Read More
3
59
1
Published: