Stella Artois was looking to launch their Social Network profiles at Domincana Moda '12, the most important fashion week in Dominican Republic.

 

In conjunction with 20/20 Publicidad we developed a social media startegy to create content around the DM'12 happenings.

 

Stella Artois is a connaisseur. Her 600 year experience can vouch for that. During the week the brand posted original content regarding the designers, their collections and runway shows. Stella Artois also brought to light several Pefect Pieces in fashion; The Black Leather Jacket, The Little Black Dress, The Combat Boots and Denim Jeans.

 

At the Stella Lounge, fashion illustrator Nathalie San Millán illustraded the most fasionable attendants. We then later tagged their photo along with its illustration on Facebook. 

 

Check out StellaArtoisRD on Facebook, Twitter, Pinterest and Instagram.