Yi Hsuan Cheng's profile

金石堂書店 Kingstone Bookstore|品牌識別 Visual Identity

金石堂書店 Kingstone Bookstore

設計|鄭怡瑄 Yi-Hsuan Cheng(國立台灣科技大學設計系 二年級) 
指導|涂閔翔老師 Ming-Shiang Tu
 (此提案為概念設計,非金石堂官方設計)


前言|Preface 

金石堂為台灣代表的連鎖書店之一,以「精誠所至,金石為開」為企業理念,專注於圖書與閱讀文化推廣,致力於打造書香社會。 

Kingstone bookstore is a representative of  chain bookstores in Taiwan. Having the company philosophy“Faith will move mountains.”, Kingstone bookstore is committed to promoting reading culture.



設計概念|Design Concept

以「更新傳統,保留文化」為主軸,保留金石堂希望推廣閱讀文化為基底,以古今中外知名作家和書本的影像為主視覺。同時以假定金石堂城中店重新開幕為活動,推出新定位的金石堂。

Using the main idea of “Renew tradition, preserve culture.” Famous authors and the image of books are the key visual in the renew concept. Also, we pretend that the shut down Cheng Zhong branch is going to reopen in the future ,bringing the brand new Kingstone bookstore at the same time.

金石堂書店 Kingstone Bookstore|品牌識別 Visual Identity
Published:

金石堂書店 Kingstone Bookstore|品牌識別 Visual Identity

Published: