新竹福源花生醬 | 包裝設計
Hsinchu Fu Yuan Peanut Butter | Packaging Design
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福源花生醬為新竹知名的好味道，至今仍依循古法製作與配方比例，從花生烘焙到現榨花生醬都是店家作業，甚至在最後封膜都是採手工充填，不以機器取代，保留最傳統原始的生產模式。
Fu Yuan Peanut Butter is a famous brand in Hsinchu. Using old method and formula, they bake and extract the peanuts by themselves. They even wrap the sealing film by hand.
Not replaced by machine, they insist the traditional way to produce the best peanut butter.
將傳統大罐包裝轉為小罐分裝，打開外包裝後，就能看見在內裡的兩顆花生米。
孔版印刷呈現特殊質感，帶給消費者不同的感受。
This package turns the traditional big can to small one. You can see the two peanuts inside after you open the package. Also, using risograph makes the package more special and lets people feel amazing.
DESIGN / 鄭怡瑄 Yi Hsuan Cheng
PHOTO ASSISTANT / 李佳諭 Chia Yu Lee
2020 Jun.
This project is a student work for non-commercial use, which isn't published.
Please contact me if you have any concerns about copyright.
Thank you
