ReFrame | Mariwala Health Initiative


We launched the first ambitious edition of MHI's journal, transforming a simple report format to a more immersive, impactful experience that ultimately demystifies the big picture of mental health.

Mental health is challenging to represent visually when considering concepts like inclusivity and diversity. We took special effort to research diagrams and imagery already in this domain. This resulted in the information becoming more easily engaging to a wider audience than those in the NGO sector in India. Along with content inputs that made the topic understandable at a conceptual level, we, with the MHI team, came up with the name 'ReFrame'. The journal aims to add more dimension to the existing conversation on mental health in India.
Naming the Journal 'ReFrame'

Much of the content of this journal revolves around correcting existing stigmas and udnerstandings of mental health that do not serve the public and are possibly even dangerous. Different vantage points are presented to the reader to help them understand complex concepts: that mental health issues are more situational and contextual than is believed. We thus came up with the name 'ReFrame' to fit the journal's content because Reframing is a technique actively employed in therapy by counselors and psychologists to help form different perspectives for their patients.




Navigating 'ReFrame'

Each chapter opener starts off at a different location on the page, descending as we reach the end. The reader thus can keep track of where they are in the book. Using yellow as a highlight colour we created a system by which the reader can skim the book solely by seeing yellow, while still making sense of it.






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ReFrame | Mariwala Health Initiative
22
268
1
Published:

ReFrame | Mariwala Health Initiative

We launched the first ambitious edition of MHI's journal, transforming a simple report format to a more immersive, impactful experience that ulti Read More
22
268
1
Published:

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