Client/
Malanga del trópico
Project/
Branding
Brief/
Malanga is a restaurant based on tropical gastronomy located in a residential neighborhood in Medellín, Colombia. Its cookery is a result of African and new world dishes mixing.
Challenge/
The people should recognize easily its origin. So, Malanga had to create a place known by its elegance leaving behind clichés like palms trees, vivid colors and the sea. But at the same time be clear enough to evoke tropical manners.
Solution/
Our design team were highly inspired by migrant African cultures which arrived centuries ago to the Caribbean coasts. The mask, the main logo, is denominated as “La Marimonda” coming from African tribes. We found a way to spread its identity using wallpapers based on nightlife and the tropical mood.
We finished with a storytelling used as baseline involving oral tradition and Santeria. (an Afro-American religion of Caribbean.)
We finished with a storytelling used as baseline involving oral tradition and Santeria. (an Afro-American religion of Caribbean.)
LA MALANGA ACECHA
A medianoche que comienza la vida, es cuando acecha
Es la malanga, no habla, solo traga, bebe, es paciente, observa y ataca
Nacida en el mangle, lugareños dicen que desde que el pescador se fue,
malanga acecha sin descanso nocturno.
Hoy rendimos culto a la Malanga porque acecha a medianoche, cuando comienza la vida, traga, bebe, observa y ataca. ¡MALANGA!
A medianoche que comienza la vida, es cuando acecha
Es la malanga, no habla, solo traga, bebe, es paciente, observa y ataca
Nacida en el mangle, lugareños dicen que desde que el pescador se fue,
malanga acecha sin descanso nocturno.
Hoy rendimos culto a la Malanga porque acecha a medianoche, cuando comienza la vida, traga, bebe, observa y ataca. ¡MALANGA!
