Hyundai - Vision Hall
From Universal Everything:
Inspired by innovation in engineering, Universal Everything created 18 site-specific, large-scale video artworks for the Hyundai Vision Hall media facade at the automotive company’s headquarters outside Seoul, South Korea.
The studio was commissioned by Hyundai Motor Group Vice-Chairman Euisun Chung, automotive designer and President of Kia Motors Peter Schreyer , and artist Do Ho Suh for this grand collaboration, bringing the future vision of the company to life.
The team embarked on a week-long research tour of South Korea’s steel foundries, shipyards, wind tunnels, industrial design studios, crash test labs, and test tracks. The resulting films are stunning visual metaphors for the human imagination and ingenuity behind the car manufacturing process.
Working with one of the highest resolution video displays in the world, each film is richly detailed and accompanied by 36 channel surround sound. Though the films celebrate innovation and technological progress, and are created with high-tech computer generated processes, they are grounded in tactile materials – like bubbling lava and crashing waves – and imbued with a human imprint that shines through even the most abstract forms.
Created at Universal Everything
Creative Director: Matt Pyke
Animation Director: Chris Perry
Creative Director: Dylan Griffith
Live Action Director: Mark Cumming
CGI: Realise, Analog, Chris Perry
Sound Designer: Simon Pyke
Photography: Nils Clauss / Kisu Park
Animation Director: Chris Perry
Creative Director: Dylan Griffith
Live Action Director: Mark Cumming
CGI: Realise, Analog, Chris Perry
Sound Designer: Simon Pyke
Photography: Nils Clauss / Kisu Park
