Mota & Praseres 

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identidade visual | 2018

PT | BR
Qual a tecnologia por trás de um sorriso? 
A clínica Mota & Praseres, especializada em exames de alta tecnologia e cirurgia estética odontológica, nos convidou para dar vida à sua identidade gráfica para ser lançada em comemoração à inauguração da sua mais nova clínica em São Luís/MA.
O ponto de partida do projeto foi a especialização do trabalho dos dois dentistas que formam o nome da clínica, Doutora Juliana Mota, especializada em exames de imagem laboratorial, ou seja, o lado tecnológico e científico, e Doutor Márcio Praseres, cirurgião-dentista, especializado em reconstrução e estética odontológica, a visão humana e artística.


EN | BR

What is the technology behind a smile?
The odontology clinic Mota & Praseres, which specializes in high technology exams and dental cosmetic surgery, invited us to give life to its graphic identity to be launched in celebration of the inauguration of its newest clinic in São Luís / MA. The starting point of the project was the specialization of the work of the two dentists who form the name of the clinic, Dr. Juliana Mota, specialized in laboratory imaging, that is, the technological and scientific side, and Dr. Márcio Praseres, specialized in reconstruction and odontological aesthetics, the human and artistic vision. We used for the icon creation an abstraction of a smile shown through the ratio of the size of the teeth. The ideal smile, according to dental education, follows a golden ratio of 1.61 that was used as a grid for all the graphic elements of the brand. The modern serif typography finalize the communication, bringing features of sophistication and attention to details.





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credits:
Creative Direction/Design: Rodrigo Gondim and Rebeca Prado
Design: José Victor Férrer, Lívia Perdigão, Raíra Pinheiro and Samuel Castor​​​​​​​
Mota & Praseres
462
2748
17
Published:

Mota & Praseres

What is the technology behind a smile? The starting point of the project was the specialization of the work of the two dentists who form the name Read More
462
2748
17
Published:

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