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    Freakstein is a clothing brand connected with the urban, digital lifestyle of the Millennial generation. In a universe surrounded by social netwo… Read More
    Freakstein is a clothing brand connected with the urban, digital lifestyle of the Millennial generation. In a universe surrounded by social networks, self-exposition and media coverage, everyone tries to sell their best self, a simulacrum of their real life, trying to be a character of themselves. Freakstein goes against this thought and invites its public to embrace their weirdest side, that what makes them real. Everything is flawed. Embrace your weirdness. Read Less
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FREAKSTEIN_brand id
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clothing brand_2016
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PT | Freakstein é uma marca de roupa conectada com o urbano, o digital e o lifestyle da geração 18-24. Num universo de redes sociais, exposição e mídias, todos tentam vender o seu melhor lado, o simulacro da sua vida real, todos querendo ser personagens de si mesmos. A Freakstein vai de encontro a esse pensamento e convida seu público a abraçar o seu lado mais estranho, o que os torna reais. Tudo possuí falhas. Abrace sua estranheza.

EN | Freakstein is a clothing brand connected with the urban, digital lifestyle of the Millennial generation. In a universe surrounded by social networks, self-exposition and media coverage, everyone tries to sell their best self, a simulacrum of their real life, trying to be a character of themselves. Freakstein goes against this thought and invites its public to embrace their weirdest side, that what makes them real. Everything is flawed. Embrace your weirdness.




EN | The brand identity aims to explore the concept of flaw, error, of graphic disaster as a language. The experimentations lead to the scanning technique and glitch art, with the concept that the error can also be visual. Starting with a printed typography, samples were scanned over and over again until finding a signature with error and legibility balance. For the rest of the communication a scanned line pattern was used and glitch art manipulation was explored for the web layouts. 
 

PT | O logotipo partiu de uma base tipográfica da typeface Blender de Nik Thoenen que, através e múltiplas passagens no processo de escaneamento e eventual vetorização, tornou-se uma assinatura proprietária da marca.

EN | The logotype started from a typographic base (Blender from Nik Thonen) that, through multiple passes on the scanner and posterior vectorization, became an proprietary signature for the brand.

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credits:
Creative Direction/Design: Rodrigo Gondim and Rebeca Prado
Design: José Victor Férrer
Print Design: Rodrigo Gondim and José Victor Férrer
Fashion Photography: Felipe Toscano | behance.net/felipetoscanofotos
Naming: Ellen Mesquita | behance.net/ellenmesquita