FUSION ENERGY DRINK
CHALLENGE:
Create a packaging solution for FUSION Energy Drink.
SOLUTION:
Motto: "FUSION Energy is an explosion of flavor that is infused with powerful electrolytes. Giving you the energy to focus and burst through the tasks of everyday life."
Using the literal term "explosion" as inspiration, I decided to incorporate exploding forms of powder to create an interesting and eye catching texture for the background of the can. I then took triangular shapes to represent the meaning of Fusion: the process or result of joining two or more things together to form a single entity. The joining of triangles lead your eye towards the brands name FUSION Energy.
