IdN v25n2: Report, Brochure and Catalogue Design — Dull Chore or Satisfyingly Challenging Act?
The ideal layout scenario for any graphic designer is virtual equivalence between the amount of space taken up by text and images. There is one area, however, in which such a goal is almost bound to be unachievable – that of designing reports, brochures and catalogues. Annual reports are by definition data-driven, while brochures and catalogues invariably involve a greater proportion of graphics to text. The point of them is to be attracted by the illustrations, which have to speak louder than words.
On the other hand, much of the data needed for reports can be visually presented by way of tables, charts and other infographics, thus lessening the strain of ploughing through hundreds of words. There is a catch, though: given that annual reports are intended to give shareholders and other interested parties such as journalists and regulators information about the company’s activities and financial performance, it is essential that this information should be 100 percent accurate.