IdN v25n4: Promotional Design Issue
Selling Yourself Out
The end-goal of nearly all design is to promote — either a brand through its ID profile, a product via visually attractive packaging, or yourself. Paradoxically, this last category is probably the hardest, even though all kinds of promotion involves some degree of drawing attention to yourself and your unique gifts. And perhaps how successful you are at it depends largely on your character: are you a natural introvert, hiding your light under a bushel, or do you enjoy blowing your own trumpet?
In the following feature article, we have gathered together 50 contributors who are experts in making promotional design for themselves and/or others. They share their experience of producing promotional design and their thoughts on what makes a long-lasting piece of self-promotion. However good you may think you are at this already, we guarantee that you will learn something.