Gusticos, a company located in Florida, United States, specializes in offering authentic Dominican flavors through its catering service and future line of food products. In 2019, we embarked on a mission to design a visual identity that captures the essence of traditional Dominican recipes and will resonate with the expat community, Latinos, and anyone with an interest in the cuisine of the Dominican Republic.

The visual identity stands out for its characteristic logo, which presents the silhouette of the Dominican map on a tray held by a female figure, symbolizing Dominican hospitality and warmth. This design not only serves conventional applications such as uniforms and labels, but is also designed to adapt to a variety of products, thus facilitating the export and enjoyment of Dominican flavors abroad.

The concept behind the logo reflects Gusticos' mission to be a cultural bridge, bringing the best of the Dominican Republic to other countries and satisfying the cravings of those who long for a piece of their homeland. The identity is a balance between tradition and versatility, prepared to grow alongside the company on its journey to share the richness of Dominican cuisine with the world.