Client
CORPO NATURA
Industry
KOMBUCHA & NATURAL COSMETICS PRODUCTS
Services Provided
IDENTITY & STRATEGY
Year
2015
Project Summary
Corpo Natura, an innovative brand in the field of kombucha and natural cosmetic products, sought to consolidate its brand identity without losing the creative essence that characterizes its founder. With a typography already selected and the desire to maintain certain pre-existing elements, the challenge was to create a versatile identity system that could adapt to the constant expansion of the product portfolio, from fermented foods to cosmetics.
Facing the challenge of a constantly evolving brand, with frequent launches of new flavors and products, we developed a distinctive icon based on the initials "CN" that served as the central pillar of the new visual identity. This approach allowed for aesthetic cohesion across the entire range of products, facilitating brand identification in various market segments. For the flagship product, kombucha, we designed a label that not only highlighted its naturalness and Dominican origin, but also complemented the selected bottle, turning it into a reusable decorative object desired by consumers. Although our collaboration on the brand identity has concluded, we continue to support Corpo Natura in brand strategy, recommending another agency for the continued development of its identity.
