Packaging Design
Baci Perugina - tu mi baci
the conceptAn iconic packaging.
A series of advertising campaigns carved in history.
And now? How to make "Baci Perugina" again a leader of the Valentine's gifts market?
A simple and fresh design for a genuine gesture like giving kisses. Any kiss.
Easy to give, good to eat and nice to see.
The heart as a symbol of affection. A pattern of hearts as a metaphor for the profusion of so many kisses. A coherent and recognizable weave, available in different colors depending on the taste chosen.
For the advertising campaign, a unique word game to remember how beautiful it is to receive kisses, from the beloved person and chocolate.
A series of advertising campaigns carved in history.
And now? How to make "Baci Perugina" again a leader of the Valentine's gifts market?
A simple and fresh design for a genuine gesture like giving kisses. Any kiss.
Easy to give, good to eat and nice to see.
The heart as a symbol of affection. A pattern of hearts as a metaphor for the profusion of so many kisses. A coherent and recognizable weave, available in different colors depending on the taste chosen.
For the advertising campaign, a unique word game to remember how beautiful it is to receive kisses, from the beloved person and chocolate.
