Branding Design
L'eleganza nella Frutta
The niche is small but includes a highly profiled target.
The need was to create a minimal, elegant and at the same time modern and fresh identity. The references to high fashion brands are evident.
The intent is to clearly communicate that "l'eleganza della frutta" (the elegance of fruit) is a slogan as well as a fruit and vegetable boutique - top quality products.
The need was to create a minimal, elegant and at the same time modern and fresh identity. The references to high fashion brands are evident.
The intent is to clearly communicate that "l'eleganza della frutta" (the elegance of fruit) is a slogan as well as a fruit and vegetable boutique - top quality products.
A visual system designed to increase the perception of the brand in the markets of northern Italy.