Project development of a digital application, from the initial idea purpose to final prototype. The intention of the app is to generate cooking recipes from ingredients the users already have in hands.
During the process, personas indicating the intended users were designed. Later, focus groups with potential users were held, following the creation of affinity diagrams to clarify the problems' extent.
Benchmark and graphic analysis from similar existing apps were made. This assisted in the recognition of possible errors, as well as good practices.
