With the change of ownership in 2018, Diesel & Dust not only reassessed the quality of their product, but also the brand as a whole. A decision was made that the brand was in need of a “makeover”. The logos were standardised, colour pallets were developed, new packaging (shrinks & bottles) were designed, and a new, fresh website was designed. In addition, a new visual identity was developed to be more relevant to the brand story.