“Day breaks and a busy day awaits. Tummies are rumbling for a delicious taste. On the table lies the perfect bake that always satisfies. Without a doubt, you don’t hesitate to get the tasty slices on your plate. Daybreaker. Start your day the tasty way.”

We were tasked to develop a more affordable bread brand to service the local and traditional market. 

Primary colour pallet was used to execute the clean, bold design. The name “Daybreaker” opened up the opportunity to develop illustrations that created a literal link between the design / illustration and the brand name.