I was tasked with an extensive line of window graphics to advertise a space for lease. At ground floor retail, the line of windows totaled 35 panels, including 4 interior lobby panels, on a high-visibility intersection of 2nd and Folsom streets in San Francisco.

I made a few initial idea mock-ups to get the team to pick a direction for the extensive design. The third concept was the one we ultimately ran with and the final design is an iteration from it.