AccorHotels Thriving in the Double 11 Bandwagon
Double 11 has grown into a global phenomenon – who needs further explanation about it? It’s always an exciting time for both customers and businesses. It’s high time for different businesses to ramp up their A game and provide the best offers as competition is at its stiffest.
AccorHotels’ Double 11 push started back in 2015. Our first Double 11 project with the hotel group was to design the campaign visuals for their whole mini-site, from the teasers to the main pages.
This year’s theme has more of a personal touch. The campaign for 2018 is centered on the concept “AccorHotels - From the Heart”, highlighting the brand’s promise of making one’s experiences more special, regardless if you’re single or not.
Teaser promotion for Double 11 2018
Pre-launch teaser visual
Promo visual for Double 11 2018
Proven that Double 11 is a success to AccorHotels, here's a look back at the previous campaign visuals.
Visuals for their first Double 11 campaign back in 2015
2016’s campaign included Double 11 advertisement in magazines (above) and logo (below).
2017’s Double 11 design for mini-site - Teaser (above) and Promotion Launch (below).
How was your Double 11 experience this year? Check out more of our work at yaean.com
