Illuminating Paths to Success
The Objective: Henkel Adhesive Technologies aimed to increase employee engagement, awareness and participation in the Talent Council projects, that will empower talents to take ownership of their career path within Henkel.
The Plan: Following our collaboration with Henkel in 2021, yaean was entrusted once again to create an immersive and engaging experience at the Color Your Career Festival 2023. Our objective was to empower Henkel employees by facilitating active participation, encouraging exploration of career opportunities, and cultivating a deep understanding of the company's culture and diverse departments. To accomplish this, we proposed that the event's message should extend beyond the event day, inspiring talents to carry these messages forward. Our proposal centered around three keywords: Inspire, Develop, and Engage.
Here's an step-by-step outline of how we achieved success at the Color Your Career Festival 2023:
Cultivating Curiosity (Pre-event):
To kick off the festival, we developed a series of engaging e-newsletters, unveiling event details, showcasing special guest speakers, revealing the agenda, and highlighting live broadcasts of hot jobs.
Feedback Tree - To encourage employee participation, yaean created a Feedback Tree and prominently placed it in the lobby. This interactive installation invited employees to share their questions, visions, and career aspirations, fostering engagement and empowering employees to contribute their thoughts and ideas.
Nurturing Growth and Engagement (On the day of the event):
Event Preparation - yaean meticulously designed floor plans, posters, stages, booths, and display stands to create an immersive environment that reflected Henkel's brand and values. These visually appealing elements set the stage for a memorable event.
Video Productions - yaean produced various engaging videos, including warm-up, opening, and launching ceremony videos. These videos showcased the growth process of tree saplings, also serving as a metaphor for personal and professional development and inspiring employees to embark on their career journeys.
Check out our website for more about this project.
