Since 1998 InstallEx has been helping many different industries grow across Australia. The company supplies a wide range of services to fulfill any installation needs, providing end to end solutions, encompassing management and installation of exhibitions, events, joinery, store displays and fit-outs.

When prompted to speak at a conference, one of the company's directors decided to move away from the boring "who we are, what we do" type of presentation and spoke about his personal journey instead. Moving away from InstallEx's branding, he was able to paint a much more personal story through the use of gifs and a friendly lemon-shaped character.