JCDecaux



BACKGROUND

JCDecaux Group is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world.



BRIEFING

JCDecaux announced the launch of their new smart bus stop during an event hosted at the Art Gallery of NSW. The concept behind the event being that a great out-of-home media experience should make the Sydneysider commuters feel like they were walking through an outdoors gallery.
JCDecaux
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JCDecaux

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