ROEWE RX5 Brand Integration Marketing 荣威RX5品牌整合营销
Category: Branding / Marketing
Client：SAIC Motor Corporation Limited (SAIC Motor)
Year: 2016
Creative Direator:Sam / Halei / Peng Li / Laogui
Client：SAIC Motor Corporation Limited (SAIC Motor)
Year: 2016
Creative Direator:Sam / Halei / Peng Li / Laogui
Associate Creative Direator:Sasa /Jia Tao
Senior Art Direator:David.W / Yiteng Xie / Chaojie Jiang / Shaojie Zhou / Juny
Art Direator:Jie Liu / James Wang
Copy: Dwayne / Wei Liu
Finished：Naihua Zhou / Xusheng Lv
Animation：Wu Xiao / Zheng Wang
SAIC Roewe listed an Internet SUV in 2016 - Roewe RX5. The car uses "blue core" high-efficiency power technology, equipped with 2.0T and 1.5T two-cylinder center-mounted direct-injection turbocharged engine. Specifically, the 2.0T engine has a maximum power of 220 hp, a peak torque of 350 Nm, and a combined fuel consumption of 8.1 L per 100 km. The 1.5 T engine has a maximum power of 169 hp and a peak torque of 250 Nm. The overall fuel consumption per 100 km is only 6.8 L. In addition, Roewe RX5 uses Porsche chassis training, GKN intelligent time-sharing four-wheel drive with the same Land Rover, full independent suspension system, four-way full-speed CANBUS system bus, etc., to improve the ride quality.
