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ARK - Naming + Branding
Illustrator
Branding

ARK is a Mexican company dedicated to effective communication between companies and their customers through social media and high-quality photography and video.

Name
The concept behind the ARK name comes from a derivation of the term "Archetype" -Original model that serves as a guide to imitate, reproduce or copy, or ideal prototype that serves as an example of perfection of something-.

Logo
The concept that builds ARK logo is the simplification and abstraction of a bridge that creates a channel between an issuer and a receiver, thus reinforcing the main premise of our brand: Effective communication.
Our icon also works as an abstraction of the letter A, which denotes architectural features and conveys the feeling of solidity, experience and elegance.

Animation by Laura García.

ARK - Naming + Branding
2.8k
19.4k
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Published:

ARK - Naming + Branding

Ark is a company dedicated to effective communication between companies and their customers through social media and high-quality visual content.
2.8k
19.4k
134
Published: