We launched Knorr Tuoi Ngot campaign to deliver the idea that only knorr makes fresh soup because of the fresh ingredients used. The campaign was focused on snack-able content that lead to online engagement & sampling.

A series of expression by various people as they enjoy a soup dish by Knorr.

These expressions are very unique and memorable the moment they taste the food, it’s TƯƠI NGỌT. It’s uniquely delicious because its made of Knorr Fresh & Finest.

The execution was done focusing mainly of facial expression in high speed camera. Simple yet memorable.