WELCOME TO DISTRICT VUI!

When The Grand Ho Tram came to us with the task of rebranding, we understood it wasn't just about coming up with a new logo. The brand was ready to hit the market with a whole new identity and a fresh new philosophy. What ensued in the months followed in careful research of the current image and perception amongst current and prospective customers; followed by coming up with the brand strategy and the new, exciting, young positioning of "District Vui (District Happiness)"; followed by an extensive design research, ideation and execution of the brand identity and brand guide book; followed by the new brand manifesto which called for a film.

Here we are, presenting the new brand manifesto film for The Grand. Welcome to DISTRICT VUI!

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