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    The Chivas Brotherhood events site is an RSVP portal for exclusive whisky tasting events around the nation. "The folks at Chivas, a division of … Read More
    The Chivas Brotherhood events site is an RSVP portal for exclusive whisky tasting events around the nation. "The folks at Chivas, a division of Pernod Ricard beverages, are deploying six 1801 Clubs in two phases to treat its new band of brothers like the high-class gentlemen they are. The brand launched the Chivas Brotherhood this year to entice men of the affluent, stylish, and cool demographic to try the premium blended Scotch whisky in its 12-, 18- or (if they’re really savvy), 25-year varieties. The clubs present as pop-ups and are running in Chicago, Houston and Miami throughout October, and will redeploy in Dallas, Los Angeles and New York City in November. “We’re integrating the Brotherhood into everything we do,” says JC Iglesias, director of marketing for at Pernod Ricard. “Men come to blended scotch in search of an experience. The Chivas Brotherhood, and 1801 Clubs, are all about creating that experience for them.” - via Eventmarketer Read Less
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