• Add to Collection
  • About

    About

    "Del Monte Foods is spending more than $20 million on a new online and print campaign in an effort to undress its fruit. Suitably tagged as "Frui… Read More
    "Del Monte Foods is spending more than $20 million on a new online and print campaign in an effort to undress its fruit. Suitably tagged as "Fruit Undressed," the campaign is a bold move for the San Francisco-based client, which typically spends less than $5 million advertising its refrigerated fruit business. The ads, which include Flash and rich media banners on sites like Realsimple.com and People.com, show lush, vibrant fruits peeled and sliced. To promote its new red grapefruit bowls, the company tapped Smith Brothers Agency, Pittsburgh, to design online and print ads. Another ad for the Fruit Naturals line shows a pear cheekily asking, "Does this skin make my butt look big?" A mango, meanwhile, unveils "the Full Monty" by taking off its skin." - via AdWeek, November 2008 Read Less
    Published: