I'm A Celebrity… Get Me Out of Here is one of the biggest hitters in terms of viewers for STV, it reaches a much younger audience than other shows. With this campaign, I wanted to let viewers on social media feel like they were taking part in a Bushtucker Trial by letting them hold the bugs in their hands. And, also fill people watching on TV with the heebie jeebies as we show all the action from I'm A Celebrity… is on the STV Player (literally!)