Khakis ironed. Campfire lit. Celebs en-route. Yep, you guessed it, I'm A Celebrity... Get Me Out of Here is back! With the show pulling in a younger-than-average audience, we pushed the STV Player as the best way to keep up with the wildness.

Clashing with the release date of Netflix blockbuster series, The Crown, we parodied their opening title sequence by transforming the royal Crown Jewels into our very own leafy, jungle crown. We highlighted the contrast with similar grand music switching to the famous 'I’m a Celeb' beat and adding a royally good voice over, we let our audience know: “There’s more than one crown to be excited about this autumn.”

Alongside a heavy social media and Capital radio presence, we used Giphy-style stickers to cover our daily emails and daily 10 second promo-teasers to help us achieve a record-breaking I’m A Celebrity... Get Me Out of Here audience on the STV Player.