I was commissioned to create a series of typographic illustrations  and corresponding '&'s for a campaign promoting Adobe's social, marketing, and analytics software. The illustrations dramatise popular myths and perceptions related to those fields. 

 

​The treatments were used in a variety of digital and printed executions. Several of the executions were also translated into German and French for use in Europe

 

Agency:  Goodby, Silverstein & Partners
Creative Director: Jim King