Caged Characters

Caged Characters
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For those suffering from depression, it can feel like they are in a cage, trapped by their inability to speak. Using this insight we created three unique typographic artworks that use  the Chinese characters for ‘Helplessness’, ‘Loneliness’ and ‘Hopelessness’ to form cages.

CCO: Reed Collins
CD: Mike Pearson, Sarah-Leith Izzard

Art Director: Stratos Efstathiou, Vivian Lam
Writer: KaiFung Chan, Amy Thompson
Illustrator & Typographer: Jordan Metcalf

Agency: Ogilvy & Mather Group HK
Client: The Samaritans
Caged Characters