Usual name cards connect people for business. But our name cards went beyond that. In living up to 'Connecting Creative Minds', we developed a name card that also highlighted the people's passion and creativity beyond work. Each card had a unique design of the 'Alpha 245 head', depicting the individual's personal interest. If photography was a shared passion, the individuals could connect with one another instantly. The different passions and interests of the people at Alpha 245 had sparked many good conversations during name card exchanges and fostered business relationships.