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Done in year 2011. Creative Director
 • Theresa Tsang Art Director • Koh Siok Yee Copywriter • Joanne Ng, Lee Pei Sien, Tan Joke Min, Terence Oo… Read More
Done in year 2011. Creative Director
 • Theresa Tsang Art Director • Koh Siok Yee Copywriter • Joanne Ng, Lee Pei Sien, Tan Joke Min, Terence Ooi Read Less
Published:
The Brief
To develop an appealing and attention grabbing communication piece to wish potential and existing clients of Alpha 245 a very happy and prosperous lunar new year. The key objective is to encourage enquiries and generate business opportunities from potential and existing clients.
 
The Solution
Mandarin oranges have always had a symbolic presence during Chinese New Year. Phonetically, they mean 'gold', and since 2011 was the Year of the Rabbit, we packed the oranges into a shape that looked like carrots - to signify a golden harvest for the year. These were given to existing and potential clients to wish them a successful and profitable Year of the Rabbit.
 
Results
This gift of golden carrots managed to secure 5 new business meetings,2 referrals and a premium proposal, creating more than US$100,000 worth of revenue from new business with another estimated US$150,000 still in the pipeline.
A set of two golden carrots accompanied by an inspirational greeting makes up the Bigger Harvest Chinese New Year gift set.