Escarfo
Escarfo is a new brand of elegant women's accessories that combines a disparate range of brands and products from one manufacturer, bringing them to more high quality level.
The name Escarfo gives the brand a spectacular and hot Spanish temperament. A melodic, capacious neologism with an English root scarf (scarf) and a characteristic ending resonate in the hearts of discerning women. Such positioning allows you to take a higher price category, increasing the margins and economic performance of the brand.
One of the key elements of the Escarfo identity is an expressive panel filled with picturesque flowers, fluttering butterflies and delicate foliage. The living, man-made technique in which the panel is made reflects the brand personality and belonging to the world of high fashion. The panel with a bright leitmotif passes through all the elements of the brand's corporate style, emphasizing its charm and femininity.
Within the framework of the project, a complex of works was carried out to unite and standardize all the elements necessary for functioning in a new format. The main brand constants have found their place in a voluminous brand book containing a log box, standards for the design of business documents, packaging, instructions, tags, related paraphernalia, souvenirs, presentation materials and corporate transport.
The original color palette in combination with the main and additional graphics of the brand evoke consumer confidence and confidence in the high quality of each accessory proudly bearing the name “ESCARFO”.
The updated brand image reflects the highest standards of quality, product exclusivity and a modern open approach to fashion in all its manifestations. As part of the launch of the brand, an exclusive collection of scarves with a branded panel was made.
