Partnership with the Financial Post and Shell Canada. Each month a different energy related topic is covered. Shell's ads would compliment the content showing Shell's efforts in those areas. (Oilsands, water management, LNG etc.)

Below shoes the expandable big box flas ads on the Financial Posts FP Energy Section of the website. When a user rolls over the ad it expands to show two sets of content. NOW - what shell is currently doing and FUTURE - What shell has planed until 2050.

Below is a print ad for the Financial post to compliment the flash ads.