Mad Earth is a design studio, which has an expertise in Communication Design and Surface design. Apart from that, the studio also takes projects which are illustration based.
Studio has done remarkable projects with UNICEF, Govt of India, UNESCO etc.
These were the key points which were considered while working on the identity.
The explorations/ brainstorming.
The Final Logo
Adding the motion (for websites and digital format)
Variations
The Studio has two departments, Communication design, & Surface design.
The icons are designed and paired with the Marth Typeface and then animated
Along with animating the department icons, some more collateral are made on the same style sheet.
