Description
Fun, playful, and whimsical are a few of the words that inspired Spectacles — and that all begins with the packaging. The packaging was designed to play off what’s inside it: a yellow, triangular foam case for Specs, held securely in place by a custom insert. The packaging’s shape was designed to be distributed through a Snapbot, a custom-built vending machine that beeps, boops, and eventually, dispenses Spectacles. All together, the Specs packaging tells the story of a product meant to be played with as well as worn, offering a glimpse of familiarity with a serious dose of the unexpected!
Spectacles
There were many designs and prototypes built around tube shapes as well as extensive material exploration.
Design Challenges
To design something unconventional and unique that broke from the norm of consumer electronics packaging
