Work done:
• Big Idea • Concept • Graphic Design • Editorial Design
Samsung household equipment is a system of devices that perfectly work
together and can be easily controlled by a Samsung smartphone.
How to make people in Poland aware of that?
Idea: THE HAUNTED HOUSE
The first theatre play smartphone-controlled by… the audience!
Let's create unique theatre play that will be "directed" by the audience with a Samsung smartphone.
Execution
The play is staged in an existing theatre and Samsung household devices are elements of the scenography.
At the very first scene the main character loses his smartphone. The device gets in the hands of the audience (but the character doesn't know it) and the slapstick comedy starts.
The spectators manage via the smartphone all the household devices located on the scene. This way the character thinks he lives in a haunted house. The actors really don't know what will happen, they have to improvise and react live - the audience has the control!
Samsung not only connects household devices together.
Now it also connects technology with culture.
