Refresh version of Vizir Ad - with Ania Starmach Polish culinary influencer
After over 14 years Procter & Gamble decide to change their communication. We produced
new refresh version od the Ad with polish culinary influencer Ania Starmach. She is known from MasterChef and MasterChef Junior. Ania is very liked by children and their moms.
In the advertising spot of the Vizir 3in1 Pods, Ania is baking muffins with the children, the children get dirty, but it does not matter because the Vizir 3in1 will wash away every stain.
Ania Starmach, znana z MasterChef oraz MasterChef Junior zastąpiła w reklamie Zygmunta Chajzera, z którym marka Vizir współpracowała przez 14 lat.
W spocie reklamowym pastylek piorących Vizir 3w1 Ania z dziećmi wypieka muffiny, dzieci się brudzą, jednak nie ma to znaczenia ponieważ kapsułki Vizir odpiorą każdą plamę.
Work done:
• Idea • Art Direction • Work with a photographer • Work with a director and a production
• KV design
SaveTag for the advertising spot.
I prepared the Key Visual with Ania and the product.
