We all remember how it felt to get the key to our first home. We felt proud.
Independent. Strong. This is an even more poignant moment for a
woman who has spent time homeless. We used over 1200+ keys to tap into this insight
and construct the word HOPE

CREDITS:
Client: Adsum for Woman & Children
Creative Agency: Arrivals + Departures 
Creative Director: Anthony Taaffe
ACD/Art Director: Jeff Simpson 
ACD/Copywriter: Shelly Dwyer 
Account Coordinator: Brittney Warren
Account Lead: Martin Delaney
Designer: Cameron Miles
Director - James Ingram (Jive Photographic)
Director of Photography - Jeff Wheaton
1st AC - Mark Archibald
Production Company: Current Studios
Editor - Peter Giffen
Compositor: Jon Eisner
Compositor: Jonathan Richard
Sound Mixing: Village Sound
Music: Christina Martin
Location Scout - Shaun Clarke
Tell Tale Productions - Victoria Germain, Edward Peill
William F White Atlantic - Matt Lynds, Trevor Sutherland
Set Construction - Keith Haill
Clients: Kathy McNab, Sheri Lecker 
Henry’s Camera Store - Marco Gallo

Special thanks to everyone who helped make this happen.