South African Tourism - The S.A.LE
When better to sell a warm, sunny South African holiday than in Europe's frosty winters?
We wanted to sell summer, using kitted-out pop-up shops to show Europeans a South African good time.
Come in, sip on something tasty, listen to our music. Love that bikini? Wear it on Clifton Beach, Cape Town!
This work is only concept phase. Though it was never executed, I still love it- so here goes!
Example of Merchandise with Tag
Google Product Search
We would also disrupt people's searches for warm, wintery items. Our summer products will come up, contrasting against the others.
Partnership with Online Shop
We then do the same on an online shop.
