It's The Little Things That Mean Everything - McCain Integrated Campaign
McCain, a leading frozen food brand, wanted to create a stronger emotional connection with moms.
Whoever you are, you love and appreciate your Mom. However, you don’t always get the chance to show her your appreciation.
So, together with a hidden camera crew, we gave 3 McCain fans the chance to surprise their moms in a way they'll never forget.
The surprise was then opened up to the nation, and over 5000 tweets were crafted onto plates delivered to moms around the country.
Awards:
Apex Award Winner
Apex Award Winner
2016 Loeries Awards Finalist
Case Study
Excerpt from a cookbook that came with the plate
Print campaign
Online & social media PR
Digital content video - Thuli
Digital content video - Jonothan
Digital content video - Jessie
