Starting as an initial idea of doing a door-to-door, neighborhood-level education program intended to educate the general public on simple energy savings methodologies that they can do now in their home. The other goal was to introduce Schneider Electric to the general public in friendly, informative way. Items such as uniforms, badges, advertising, doorknob leave-behinds, street-level presence, web materials and direct mail items were created to flesh out the whole program.
