Challenged with helping reboot/re-energize Eaton’s Power Partner Reseller (VAR) Program, the idea came about that the best way to market to resellers is to market to their customer base - in this case, IT managers. Using desk toys as characters, each with a unique perspective of the IT Manager as their friend, boss, owner and ...emotional partner.
The dialog is very humorous, sardonic and a bit sarcastic - reflecting the IT tech audiences many perspectives of work and life in general. The messages resonate with the audience and is carried throughout the campaign’s many assets and each piece has unique language, making the overall campaign active, evolutionary, topical and open to new issues that come up in the industry (as it normally does).
