BBCDI Campaign | Deliverables as a whole
INTEGRATED MEDIA CAMPAIGN | BBCDI
Bokone Bophirima Craft & Design Institute asked us to rebrand their identity and design an integrated media campaign. This campaign has to consist of print and digital elements. Bokone Bophirima Craft & Design Institute creates technical and marketing support for local crafters in the North West. The brand want a fresh new look and feel, and a more inviting take on how to get these crafters to contact them for help.
BBCDI Campaign | Non-traditional Business Cards
The market is mostly Tswana and English speaking people in the North West. They are crafters and creative thinkers with no technical support or the skill to market their own products. They need help from a company like BBCDI. The problem we found was that the institute struggles to efficiently distribute information to the general public.
BBCDI Campaign | Event Thank you gift, includes colour pencils and a T-shirt
BBCDI Campaign | Event Board
Mutual dependency
This concept focuses on the mutualistic relationships between plants and insects/ birds. We chose four relationships that are mutually dependent and exist within the North-West province: the Sunflower and the Honey bee, Maize and the Maize beetle, the Protea and Sugarbird, and the Acacia tree and the Acacia ant.
In these relationships, the plants and insects/birds rely on one another to survive.
That connects with the idea of mutual dependency between the Crafter and the BBCDI
In this project we want to associate the BBCDI and the crafters with these mutual relationships and
apply this concept visually to show that they need each other.
BBCDI Campaign | Pamphlet design
BBCDI Campaign | Pamphlet design
BBCDI Campaign | Brochure Design
BBCDI Campaign | Poster design
BBCDI Campaign | Corner poster, designed to be viewed facing a building corner
BBCDI Campaign | Motion Graphics
